-Develop and execute marketing strategies and campaigns that align with the company’s goals and objectives for FMCG products.
- Conduct market research and analysis to identify new market opportunities, consumer trends, and the competitive landscape.
- Oversee the creation and implementation of marketing plans, including digital marketing, advertising, public relations, and promotional activities.
- Conduct regular market visits to gather insights and ensure a deep understanding of customer needs and market dynamics.
- Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms and channels.
- Manage and mentor the marketing team, fostering a culture of creativity, innovation, and continuous improvement.
- Establish relationships with key stakeholders, including customers, partners, and industry influencers.
- Monitor and analyze the performance of marketing initiatives, adjusting strategies as needed to achieve desired outcomes.
- Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Handle and optimize call center operations for excellent customer service and feedback collection.
- Ensure compliance with all relevant regulations and ethical standards in marketing practices.
MeTL Group is a leading economic force in Tanzania with major investments and successful operating companies in key business sectors. The Group employs more than 24,000 people across the country, in areas as diverse as trading, agriculture, manufa... Read More
