Job Detail

Consumer Insights Specialist

Company: MOHAMMED ENTERPRISES TANZANIA LTD
Apply Before: Mar 30, 2025

Job Detail

  • Location:
    Dar es Salaam, Tanzania
  • Company:
  • Type:
    Full Time / Permanent
  • Career Level:
    Mid-Career Professional
  • Positions:
    1
  • Experience:
    1 - 3 Years
  • Education:
    Bachelors
  • Profession:
    Research
  • Industry:
    Manufacturing
  • Remuneration (Net):
    TZS
  • Date Posted:
    Feb 15, 2025

Job Description

Role Summary:
Understand consumer preferences and behavior through research and surveys to guide product development and marketing strategies.

Key Responsibilities:

  • Design and execute consumer surveys, focus groups, and interviews.
  • Analyze data to uncover insights into consumer preferences, attitudes, and behaviors.
  • Develop consumer segmentation models for targeted marketing.
  • Present actionable insights to product, marketing, and strategy teams.
  • Track changes in consumer trends and recommend adjustments to strategies.

Company Overview

Dar es Salaam, Tanzania

MeTL Group is a leading economic force in Tanzania with major investments and successful operating companies in key business sectors. The Group employs more than 24,000 people across the country, in areas as diverse as trading, agriculture, manufa... Read More

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